CADILLAC LYRIQ - ELETRIQ KITCHEN

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Visionary teamed up with Cadillac to highlight the automaker’s groundbreaking new electric vehicle in an unexpected way.

We transformed L.A.’s future-forward Vespertine restaurant into the Cadillac LYRIQ Electriq Kitchen - an immersive dining experience inspired by the all-electric 2023 Cadillac LYRIQ. Featuring a collaborative menu from Chef Jordan Kahn of Vespertine and Michelin-star Chef Niki Nakayama of n/naka, the experience physicalized the key features of the vehicle through innovative, sensory-driven tasting courses.

Agency: Visionary

Role: Creative Strategy