TRILLER FIGHT CLUB

Triller threw Visionary into the ring, challenging us to dream up a new vision of boxing that would revitalize the sport and appeal to widespread audiences and capture mass ticket sales on PPV. To accomplish such a big ask, we looked to the big screen as we conceived a broadcast experience that would seamlessly blend the hard-hitting world of boxing with the theatrical magic of cinema.

Working with my team of incredibly talented designers, engineering specialists, and producers, I helped pitch the first round of creative for this event, and watched with pride as we developed a visual and conceptual identity for the Triller Fight Club franchise, while applying our work to the inaugural event. The result - a press-worthy PPV broadcast where we transformed a stadium into a cinematic set for A-list musicians, actors, and fighters including Snoop Dogg, Justin Bieber, The Black Keys, Saweetie, Doja Cat, Pete Davidson, Oscar De La Hoya, and headliners Jake Paul & Ben Askren.

Agency: Visionary

Role: Creative Strategy