Secret deodorant - social media 

Concept and Art Direction for Secret Deodorant's influencer and social media campaign at multiple music festivals around the US, including EDC Vegas, one of the highest attended festivals in the world. My work specifically included creating custom, geo-targeted snapchat filters, building on-site shareable structures, inspiring influencers to share, and co-directing the on-site content edit.  Additionally, I helped concept and design on-site refresh stations which not only added to fan engagement but most importantly provided clean bathrooms and free products for festival goers.