POSTMATES @ COACHELLA

DELIVERING A MOUTH-WATERING, LUSH RETREAT TO COACHELLA VIPS

In the heat of Coachella, there’s nothing like replenishing with craveable treats that hit the spot. So, why not make it easy for festival- goers by physicalizing ‘the spot’ as real place?

Enter the Postmates ReTreat - a garden- inspired oasis (or is it a mirage?) where guests were rejuvenated while they enjoyed surreal & shareable sights, including a silver sphere installation covered in 360 selfie mirrors and a Donut Tree. From Saweetie to Dave Grohl, even A-list performers stopped by to ReTreat themselves (and to behold the glorious Donut Tree…)

Agency: Dorothy

Role: Head of Strategy