Kosas beauty - holiday campaign

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In support of Kosas’ campaign centered around celebrating the “little things” during a very different kind of holiday season, we created a holistic visual identity for the campaign - all within a less-than-one week timeline that would make even Santa do a double take.

Providing the strategic and conceptual underpinnings, I helped our visual and design team craft a comprehensive series of visual assets for social and digital platforms that invited audiences to “step into the snowflake,” providing them with a metaphorical escape into a winter wonderland comprised of joyous, magical things that make a big impact - despite being little.

Agency: Visionary

Role: Creative Strategy