FLUF WORLD @ SXSW

AN NFT RABBIT HOLE… IRL. AT SXSW.

One of the most talked about destinations in the Metaverse - Fluf World’s digital NFT series “The Burrows” - was transformed into a physical environment at SXSW through a massive, projection mapped domed structure, featuring immersive atmospheric elements including a custom designed bunny monolith in the center, reflecting in-world iconography.

Agency: Dorothy

Role: Head of Creative Strategy