Update: Citi Sound Vault wins Bronze Clio Music Award for Events/Experiential and Clio Music Award for Integrated Campaign.

In early 2017, our team confronted Citi, Live Nation's largest advertiser, with the fact that their music presence was fragmented. As an answer, our team constructed a high profile live music platform named, Citi Sound Vault. We kicked off the project at Grammy Week in Los Angeles, CA, with a sold-out, two night event, featuring Beck and Metallica. Citi was effectively framed as the premier key-holder to a wealth of cultural experiences. Citi plans on continuing Sound Vault as their lead music program into 2018.

Under my CD's guidance, I was responsible for concepting collaboratively, naming the program, designing key visuals, pitching, and ultimately overseeing production.