CBS SPORTS - SUPER BOWL 53

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For Super Bowl 53 in Atlanta, we helped CBS Sports Network captivate audiences with a virtual skydiving experience where attendees "jumped" from a plane and flew over the city, only to land through the roof of the stadium and deliver the game ball. 4D effects made the experience well worth the wait.

While the lines were long, it was for good reason. This skydiving experience, like no other, was endlessly popular - and well worth the wait.

Never before has game day included guests like this. Wearing jerseys and cheering for your team is now accompanied by VR - and that's cool.

Agency: BeCore

Role: Creative Direction